Jones Family Farms took two awards at the annual North American Farmers’ Direct Marketing Association convention in February.
The Shelton farm was recognized for best website and best employee handbook, according to a press release from NAFDMA.
The contest includes submissions from members across the United States and in Canada, showing examples of their marketing and innovative practices in various categories.
The convention attendees were given the opportunity to review the submissions and cast a vote for the best entry. The secret ballot votes were then tabulated by members of the NAFDMA Membership Participation Team chaired by Anna Lyles of Mesilla Valley Maze, Las Cruces, NM.
“The contest entries are great examples of creativity and design. Everyone at the convention can learn something about what makes a good promotional piece by looking at what other farms do.” Lyles said in the press release.
Jones has launched an online marketing campaign — including a Facebook friend-off competition against Bishop’s Orchards in Guilford.
The farm also has a blog, and active Twitter and Facebook accounts.
Winners were announced during the annual Celebrate Excellence Luncheon held on February 10, 2011. The winners are:
Best Web Site: Jones Family Farm of Shelton, CT
Best Radio Jingle and Tag Line: Swank Farm Produce of Hollister, CA
Best TV Commercial: Swank Farm Produce of Hollister, CA
Best Maze Design: Coolspring Corn Maze of Mercer, PA
Best Brochure: Fly Creek Cider Mill of Fly Creek, NY
Best Specialty Literature: Swank Farm Produce of Hollister, CA
Best Cookbook: Tate Farms of Meridianville, AL
Employee Handbook: Jones Family Farm of Shelton, CT
School Tours: Tate Farms of Meridianville, AL
Best “Something from Nothing” Idea: Walters Pumpkin Patch of Burns, KS
North American Farmers’ Direct Marketing Association is the leading farm direct marketing and agritourism association in the world. It promotes and fosters the growth of farm direct marketing throughout North America. Its members support their family farms by selling millions of dollars worth of farm-grown produce directly to consumers at farm stands, farmers’ markets, pick-your-own farms, consumer-supported agriculture, agritourism venues, and other ever- growing innovations in direct producer-to-consumer agricultural marketing methods.
